If you are a business owner, it is necessary to make your business popular with many people. Nowadays, as most people use the social networks, this tool is one of the most efficient. Let’s learn more about the value of social media marketing
A social network is an online service, a site or a platform designed to organize social relationships. On such a resource every person has the opportunity to post information about themselves (date of birth, place of study and work, hobby, etc.), on which this account can be found by other participants. Social networks can be opened for access to any Internet user and can be a closed structure, giving access to a certain range of people.
Despite this difference, a common feature for all social networks is groups and friends. According to different analytical sites, every second Internet user uses some social network. It’s no wonder that many modern companies choose to use the Internet marketing tools primarily in social networks — in this case, a well-planned marketing strategy allows to reach a large target audience and effectively promote the business.
Internet Marketing in Social Networks: Benefits
If we compare the use of social media with traditional advertising (for example, banner advertising), there are a number of advantages of promoting your company through the social media.
Low cost of an advertising campaign (the price for one contact is at least twice cheaper than traditional advertising, with each contact being a real value).
Broader and more accurate coverage of the target audience. Moreover, social networks are more popular than traditional resources, not exceeding the relevance of search engines. And the audience of social networks is growing daily.
The ability to receive quick feedback from customers and react quickly to it.
Increase customer loyalty due to “humanizing” the company’s brand. Advertising in social networks is not so obvious, it is not considered by users as being imposed, rather the message is perceived as recommendations of people they know, as the opinion of interesting people or social media group leaders (and this causes more confidence).
There is one more significant plus — social media are not subject to the crisis and in general the influence of any external factors, they do not depend on the political and economic situation in the country or region. The only danger they can be exposed is the drop in attendance (in this case you can go to a more popular platform).
Modern social networks provide an opportunity to receive detailed reports on the ranking of the use of links, articles, distribution of content on the company’s web resource, etc. The organization itself can track the popularity of the created community or group among users, the actions of participants on its platform (for example, using Google Webmaster Tools, Facebook Insights) — to see what attracts the target audience and what does not, to know opinions about a particular product, etc. All this ultimately allows you to create a loyal customer base.